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Speak Up, Stand With — Campaign Toolkit
A complete, evidence-based campaign your team can run tomorrow
Policy and training change what organisations say. Campaigns change what people do. Speak Up, Stand With is a ready-to-run behaviour change campaign toolkit built on behavioural science and the COM-B model — designed to shift the everyday norms, expectations, and actions that determine whether prevention work actually lands.
Built for HR, EDI, and prevention teams who want a high-impact, evidence-tested campaign without starting from scratch, the toolkit gives you everything you need to run a sustained, tailored initiative across your workplace or campus — including multi-year strategy, designed assets, and a built-in evaluation framework so you can measure what actually changes.
Grounded in equity and inclusion practice, trauma-informed design, and Australia's legal frameworks — including Positive Duty obligations and the National Higher Education Code — this is a campaign that goes beyond compliance and creates cultures where people genuinely feel safe, respected, and empowered to act.
What’s included?
– 4 sub-themes & key messages: for multi-year, sustained campaigns across your organisation
– Sub-theme toolkits & activations: practical guides for rolling out each campaign phase
– Designed social media assets: ready-to-use visuals tailored to each sub-theme
– Resistance & backlash guidance: strategies for navigating pushback and maintaining momentum
Who’s it for?
Universities and education providers · Non-profits and community organisations · Sporting codes and clubs · Medium-large sized businesses · HR and People & Culture teams · EDI and prevention practitioners
Speak Up, Stand With — Campaign Toolkit
A complete, evidence-based campaign your team can run tomorrow
Policy and training change what organisations say. Campaigns change what people do. Speak Up, Stand With is a ready-to-run behaviour change campaign toolkit built on behavioural science and the COM-B model — designed to shift the everyday norms, expectations, and actions that determine whether prevention work actually lands.
Built for HR, EDI, and prevention teams who want a high-impact, evidence-tested campaign without starting from scratch, the toolkit gives you everything you need to run a sustained, tailored initiative across your workplace or campus — including multi-year strategy, designed assets, and a built-in evaluation framework so you can measure what actually changes.
Grounded in equity and inclusion practice, trauma-informed design, and Australia's legal frameworks — including Positive Duty obligations and the National Higher Education Code — this is a campaign that goes beyond compliance and creates cultures where people genuinely feel safe, respected, and empowered to act.
What’s included?
– 4 sub-themes & key messages: for multi-year, sustained campaigns across your organisation
– Sub-theme toolkits & activations: practical guides for rolling out each campaign phase
– Designed social media assets: ready-to-use visuals tailored to each sub-theme
– Resistance & backlash guidance: strategies for navigating pushback and maintaining momentum
Who’s it for?
Universities and education providers · Non-profits and community organisations · Sporting codes and clubs · Medium-large sized businesses · HR and People & Culture teams · EDI and prevention practitioners