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Speak Up, Stand With — Campaign Toolkit
A behavioural science campaign for cultural change
Speak Up, Stand With is a complete, ready-to-run campaign toolkit designed to shift workplace and campus culture around gender-based violence, harassment, and disrespect — for good.
Built on behavioural science and the COM-B model, this toolkit gives HR, EDI, and prevention teams everything they need to run a high-impact behaviour change campaign: a full campaign strategy with evidence-tested messaging, sub-theme toolkits and activations, designed social media assets, resistance and backlash guidance, and an evaluation framework to measure what actually changes.
Built on equity and inclusion practice, trauma-informed design, and Australia's legal frameworks—including Positive Duty obligations and the National Higher Education Code—Speak Up, Stand With helps organisations go beyond compliance and create cultures where every person feels genuinely safe, respected, and empowered to act.
What's included:
4 sub-themes & key messages for multi-year campaigns
Sub-theme toolkits & activations
Social media assets & tools
Resistance & backlash strategies
Speak Up, Stand With — Campaign Toolkit
A behavioural science campaign for cultural change
Speak Up, Stand With is a complete, ready-to-run campaign toolkit designed to shift workplace and campus culture around gender-based violence, harassment, and disrespect — for good.
Built on behavioural science and the COM-B model, this toolkit gives HR, EDI, and prevention teams everything they need to run a high-impact behaviour change campaign: a full campaign strategy with evidence-tested messaging, sub-theme toolkits and activations, designed social media assets, resistance and backlash guidance, and an evaluation framework to measure what actually changes.
Built on equity and inclusion practice, trauma-informed design, and Australia's legal frameworks—including Positive Duty obligations and the National Higher Education Code—Speak Up, Stand With helps organisations go beyond compliance and create cultures where every person feels genuinely safe, respected, and empowered to act.
What's included:
4 sub-themes & key messages for multi-year campaigns
Sub-theme toolkits & activations
Social media assets & tools
Resistance & backlash strategies